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The initial work consisted in traveling around the country and learning about the sites, products and local service providers. Also safety was in the focus. It became clear that Colombia possesses a huge tourism potential but also that most of the destinations are not ready yet to offer certain standards. While destinations like Cartagena are a non brainer and one not needs to be smart or a connoisseur to sell that destination to foreigners, other regions require personal travel and partnership with local providers of trust. To give you an example: A detail that seems to be very silly but in reality is a showstopper for demanding travelers, that in many destinations no hot water is available. Explaining this as being a key element for international travelers, having a hot shower even if the outside temperature is over 30°C, to Colombian providers, can be quite tricky. Explaining the non-existence of hot water to international tourists is even more difficult.

When specializing on custom travels and targeting the luxury segment, the offer in Colombia is not obvious on first sight. As luxury hotels are still not very wide spread, apart from Cartagena and Bogota, the real treasure and luxury can be found in the experience and in the amazing natural and cultural offer. Colombia not only is the second most bio diverse country in the world, with its various landscapes, 2 oceans, Andean mountain chains and different cultures within the country, the touristic potential is sheer limitless.

Providing a quality or even luxury Colombian travel itinerary to middle and upper tier travelers is possible, but many factors have to be taken into account. Therefore we set a lot of emphasis in our sales process where we usually have various direct phone session with our clients and in the first session ask about information from the client side. Drawing a client profile is essential to evaluate the wishes and interests of the travelers. Also the budget needs to be clear. Even more important is to learn about constraints and what people do not like. For example, if one does not like insects etc., the Amazon Jungle might not be an accurate destination. After knowing the client, we usually explain about Colombia in general but also dive deeper into possible destinations. Usually this part becomes quite interactive and clients can learn more about destinations they are interested in. Usually this first call takes between 30 and 90 minutes. Afterwards we draft an itinerary, which we send to the client for review. Following, the clients can decide whether they would like to discuss and/or change the itinerary again. This can be a very swift step but also can take various months and include many changes. Our goal is, that our clients receive their itinerary of choice. For us, luxury travel in Colombia already starts at first contact. As soon our clients agree on the itinerary, we will exchange payment formalities and after an upfront payment, which is usually 50%, we will start with all the reservations and preparations.

Our service not ends there. Demanding clients might change their itinerary or have special wishes during their journey around Colombia. We are highly committed and flexible to make any adjustments or finding solutions. The direct communication with us within Colombia gives us a clear competitive advantage against our foreign competition. Also within Colombia, our service and high level of professionalism remains unchallenged.