FOR IMMEDIATE RELEASE
Bogotá, Colombia – April 10th, 2024 – Pelecanus, a pioneering luxury travel operator in Colombia, proudly announces a groundbreaking achievement: its YouTube channel, COLOMBIAFRANK, has surpassed a remarkable milestone of over 112,000 subscribers this March and garnered over 1.7 million views. More than a digital platform, COLOMBIAFRANK has emerged as a leading channel for showcasing Colombia’s hidden gems to a global audience, surpassing even some state institutions in its impact and reach.
Founded by Swiss entrepreneur Frank Spitzer, Pelecanus embarked on a mission to redefine Colombia’s tourism landscape through authentic experiences and sustainable practices. Since its inception in September 2016, the company has been dedicated to uncovering the richness of Colombia’s culture, landscapes, and adventures, with a focus on custom-made trips and luxury experiences.
Pelecanus’s YouTube channel, COLOMBIAFRANK, has been at the forefront of this mission since September 2018, leveraging high-quality content and strategic SEO to amplify Colombia’s potential worldwide. Initially, Pelecanus operated primarily as a Destination Management Company (DMC), focusing on business-to-business (B2B) relationships. However, recognizing the potential of direct-to-consumer engagement, the company shifted its strategy towards business-to-consumer (B2C) sales, using its YouTube channel as a primary tool. Two main goals guide the company’s efforts through COLOMBIAFRANK: changing the image of Colombia to position it as a quality travel destination and acquiring clients directly.
Now, with more than 300 videos showcasing the country’s breathtaking vistas, major cities, unknown spots, and cultural heritage, COLOMBIAFRANK has captured the attention of travelers from across the globe. The channel’s evolution, marked by a gradual growth from 552 subscribers after its first year to reaching 10,000 subscribers by September 2023 and then 100,000 subscribers in March 2024, underscores the effectiveness of the approach, despite any hurdles faced.
Frank Spitzer, founder of Pelecanus, reflects on the channel’s impact: “Our journey with COLOMBIAFRANK has been nothing short of extraordinary. Through our videos, we’ve been able to shine a spotlight on Colombia’s lesser-known destinations, changing perceptions and inspiring travelers worldwide.”
The channel’s success is not merely measured in numbers but in its transformative influence on Colombia’s image. Regions such as the Pacific, the plains and the deepest zones in the Amazon, before unknown to international tourists, are getting some spotlight. With top audience countries including the US, Colombia, Canada, the UK, and Germany, COLOMBIAFRANK has become a trusted source of information and inspiration for travelers seeking authentic experiences. Moreover, historically with 47% of views coming from organic search, the channel’s organic growth is a testament to its relevance and resonance. The company’s success on YouTube is seen as just the beginning of a transformative journey in the travel sector, demonstrating the effectiveness of direct-to-consumer content marketing and SEO in reaching international clients.
As Pelecanus looks to the future, its commitment to showcasing Colombia’s beauty and diversity remains unwavering. With innovative content strategies and a dedication to excellence, COLOMBIAFRANK is poised to continue leading the charge in promoting Colombia as a premier travel destination.
About Pelecanus:
Pelecanus is a luxury travel operator based in Bogotá, Colombia, specializing in custom-made trips and luxury travel experiences throughout Colombia. Founded by Frank Spitzer in 2016, the company aims to provide travelers with authentic Colombian experiences while promoting sustainable tourism practices.
For further information, please contact:
Ana Maria Parra
Head of Digital Marketing
Pelecanus
Email: digital@pelecanus.com.co