Ancient Amazon rock art sparks tourism revolution in former conflict zone.
FOR IMMEDIATE RELEASE
Bogotá, Colombia — September 12, 2024 — Recent archaeological findings in the Serranía de la Lindosa, Colombian Amazon, have unveiled a treasure trove of ancient rock art, dating back 12,500 years. This discovery is now paving the way for sustainable tourism initiatives in the Guaviare region, offering visitors a never-seen-before glimpse into prehistoric Amazonian life while supporting local communities.
The rock art sites, including the spectacular Cerro Azul, feature over 3,000 red ochre paintings depicting humans, animals, and mythological scenes, according to a study published in the Journal of Archaeological Science. Dr. Mark Robinson, Associate Professor of Archaeology at the University of Exeter, states, “These rock art sites include the earliest evidence of humans in western Amazonia. The art offers amazing insight into how these first settlers understood their place in the world and formed relationships with animals.”
Pelecanus, a luxury tour operator based in Bogotá, has been at the forefront of exploring and documenting these archaeological wonders alongside local guides. Frank Spitzer, founder of Pelecanus, recently led expeditions to both Cerro Azul and Nuevo Tolima, creating video content for his YouTube channel COLOMBIAFRANK to showcase the region’s potential for high-end, sustainable tourism.
“Cerro Azul alone is well worth a visit to San José del Guaviare. This exceptional site is just one highlight of the amazing Guaviare department, which has so much more to offer. We’ve been exploring for four days, every day doing a different activity, seeing incredible wildlife, and experiencing the pure, friendly atmosphere of this region,” says Spitzer.
Frank adds a comment on the status of the country’s tourism sector: “Colombia is a very young tourist destination, and Guaviare is even newer to tourism. What’s remarkable is the region’s transition from its recent past of drug plantations to embracing sustainable tourism. The local community has realized that their true treasure is their natural environment, and they’re eager to share it with visitors in a safe and welcoming way. I classify this as a safe region for tourism”.

The development of tourism in the area is being carefully managed to ensure the preservation of both the archaeological sites and the surrounding ecosystem. Local communities are actively involved in guiding and hosting visitors, creating a sustainable economic alternative to previous industries.
Professor José Iriarte of the University of Exeter emphasizes the cultural significance of the findings: “These images offer greater nuance to our understanding of the power of myths in Indigenous communities. They are particularly revealing when it comes to more cosmological aspects of Amazonian life.”
Travelers interested in experiencing this superb offer of ancient history and biodiversity can explore custom-made tour options tailored to their preferences through Pelecanus. The company specializes in creating bespoke itineraries that can include visits to these remarkable archaeological sites in Guaviare. For more information on crafting a personalized luxury experience in Colombia, visit www.pelecanus.com.co. Media representatives seeking to arrange interviews with Frank Spitzer about his recent expeditions or to discuss the potential of sustainable tourism in Guaviare are invited to use the contact information below.
About Pelecanus:
Pelecanus is a luxury travel operator based in Bogotá, Colombia, specializing in custom-made trips and luxury travel experiences across Colombia. Founded by Swiss entrepreneur Frank Spitzer in 2016, the company aims to provide travelers with authentic Colombian experiences while promoting sustainable tourism practices.
Contact Information:
Ana Maria Parra
Head of Digital Marketing
Pelecanus
Email: digital@pelecanus.com.co